Ad Blog

Let’s Enjoy Life

There’s no reason to set unreasonable restrictions in life. We’re taught to take risks and have fun! But this subtle advertisement sets a limit to how much fun one can have – preferably, this couple, at a Casino.

First thing noticed are excited expressions and body positions and of course the phrase underneath in a bold purple box. “Let the Good Times Roll.”  What more can you say? Not only is it appealing to everyone, but it’s a true statement. The popping eye colors on the top of the ad transition to smooth cool tones adding emphasis to the message. Of course, the saying can be taken two ways. The first is probably referring to Craps, a popular dice rolling gambling game. The couple looks like they’re about to roll the dice onto the purple box in the middle of the deep table! Personally, I think it’s persuasive and effective. I wouldn’t say it’s a trustworthy ad yet, but the audience is drawn into the tempting fun. The second would be to enjoy life.  “Roll” is continuous; as if there shouldn’t be an end to any kind of enjoyment.

Followed by this is “Come Out and Play.” a playful phrase. It goes back to the idea of taking a risk. This time, it seems fool proof. The world “play” is positive and innocent. From there, you kind of take in what the couple is doing. It’s apparent the male must be blowing the dice, before the female rolls with a chance of getting lucky. They look like they’re winning, which draws the audience in to playing at the Casino behind them. In my perspective, no one wants to be a loser; if you don’t try something out, how can you win?

At the end, I couldn’t help but laugh! Seriously, “GAMBLING PROBLEM? CALL 1-800-522-4700”. After taking in this happy vibe, and being bombarded with ideas of enjoying life, coming out to play, never let anything stop you from taking a risk, the overall message is to limit ourselves so we don’t become addicts? It’s hilarious. I thought it was an ironic surprise. The couple looks generally happy. But the outcome of this game could make them get carried away. Within seconds they could lose all their winnings. It’s refreshing to take on this perspective from an informational ad like this one.

On the bottom right hand corner, above the compacted text on how to get help, is the source of the ad. Harrah’s is in bold white, singled out without a box around it. It’s a Casino and Hotel. Even though there are consequences to gambling, I get this trusting vibe from them. Yes, they’re enjoyable and fun, but what kind of company would throw out a limb with advertisement contradicting its attraction source -- if that makes sense. It’s likely they care for their clients. Overall, I found this an entertaining ad. Although some limits can be good, the ad doesn’t restrict you from enjoying yourself.